Creating WooCommerce Product Bundles (Step-by-Step Guide)

Ever walked into a store, intending to buy just a toothbrush but ended up purchasing a bundled pack of a toothbrush, toothpaste, and dental floss?

This is the power of product bundling. In an eCommerce context, it’s like the digital version of the supermarket “combo deals” – grouping related products together and offering them at a discounted price to attract customers.

It’s not just a smart strategy to enhance the customer experience; it also ramps up your average order value. But how can you replicate this compelling sales technique on your WooCommerce online store?

Unfortunately, WooCommerce, one of the most popular eCommerce platforms, does not offer built-in support for creating product bundles. As a result, store owners must rely on plugins to add this essential functionality to their online stores.

So, in this comprehensive guide, we’ll help you explore the enticing world of product bundling, discovering its numerous benefits. Then we’ll introduce you to the Product Manager Add-ons plugin, your perfect partner in creating WooCommerce product bundles. Lastly, we’ll get into the nitty-gritty of things a bit, with a step-by-step method to create your unique product bundles.

Through this article, you’ll not only comprehend how product bundling can turbocharge your WooCommerce store’s sales strategy, but you’ll also be equipped with the practical know-how to create, manage, and optimize your product bundles. So, let’s get started!

What are WooCommerce product bundles?

A WooCommerce product bundle is a collection of products that are sold together, typically at a discounted price. This marketing strategy is employed by eCommerce businesses to increase sales by encouraging customers to purchase a set of related or complementary products together.

There are various types of product bundling strategies, including:

Chained products – where supplementary products are added to a primary product free of charge.
Upsells – where product add-ons or upgrades are offered along with the primary product, often for a reduced price.
Cross-sells – where complementary products are offered alongside the primary product, again, often for a reduced price.

While WooCommerce has some built-in functionality for offering upsell and cross-sell products, it doesn’t have built-in support for product bundles. To create and manage product bundles in your WooCommerce store, you’ll need a supplementary plugin, which we’ll discuss later in this article.

For now, let’s look at some reasons why you should offer product bundles in the first place!

Why should you offer product bundles on your WooCommerce store?

The concept of product bundling may seem simple on the surface, but the strategic execution of this marketing technique can have profound impacts on your eCommerce business. Product bundling, when done right, can act as a powerful catalyst to boost your WooCommerce store’s growth and profitability.

However, to leverage it effectively, it’s essential to understand the compelling reasons for offering product bundles. Let’s explore the multifaceted benefits that product bundling brings to your WooCommerce store.

Increases average order value

The impact of product bundling on your store’s average order value (AOV) can be significant. By packaging related items together at a discounted rate, you provide an incentive for customers to spend more in a single transaction. This strategy inherently boosts your AOV, contributing directly to your bottom line.

Encourages customers to purchase multiple items

Product bundles can make it more appealing for customers to buy multiple items, as they can see the value and savings they’ll receive by purchasing the bundle instead of individual products. This can help you sell more products and increase your overall sales.

Simplifies the decision-making process for customers

In the complex world of eCommerce, offering too many choices can often overwhelm customers, leading to decision paralysis. Product bundling alleviates this issue by presenting a pre-selected combination of complementary items, simplifying the purchase decision-making process.

Helps in clearing out inventory and promoting slow-moving products

If you have excess inventory or slow-moving products, offering them as part of a product bundle can help clear them out faster. By pairing these items with more popular products, you can make them more appealing to customers and increase their chances of being sold. Improved visibility and desirability of these products also helps reduce stockpiling and promotes a more balanced product turnover.

Enhances customer experience by offering convenient and personalized shopping options

Beyond the tangible metrics of sales and revenue, product bundles can provide a more convenient and personalized shopping experience for your customers. By curating bundles that cater to specific customer preferences or needs, you can make it easier for them to find the products they’re looking for and increase their satisfaction with your store.

To successfully implement product bundling in your WooCommerce store, understanding your customer’s needs and the symbiotic relationships between your products is crucial. Equally important is having the right tools at your disposal.

To get started with creating product bundles, you’ll need to choose a suitable plugin and follow best practices for setting up and promoting your bundles. Let’s look at some of those.

Best plugins for creating WooCommerce product bundles

As we’ve seen above, while WooCommerce provides a solid foundation for creating and running an online store, it doesn’t natively support product bundling, a marketing strategy that can significantly optimize your eCommerce sales.

To leverage this sales technique, you need to arm yourself with a powerful plugin that seamlessly integrates with your WooCommerce store and lets you create, manage, and optimize product bundles with ease.

In this section of our guide, we’re going to shed light on some of the best plugins that fill this gap, enabling you to add product bundling functionality to your WooCommerce store. We will delve into a brief overview of each plugin’s main features, benefits, potential drawbacks, and pricing, enabling you to make an informed decision about which one is right for you.

Remember, the goal is to find a plugin that perfectly aligns with your business requirements and enhances the overall efficiency of your WooCommerce store. Let’s dive in!

1. Product Manager Add-ons by BizSwoop

The Product Manager Add-ons plugin by BizSwoop is a comprehensive solution that allows you to harness the power of product bundling in your WooCommerce store. This plugin offers a plethora of customization options, empowering you to create tailor-made bundles that cater to your customers’ needs and preferences.

Key features

Bespoke bundle creation: The plugin lets you create customized bundles directly from the WooCommerce product editor. You have complete control over which products go into each bundle, offering an unmatched level of flexibility.
Upselling and cross-selling: With this plugin, you can effortlessly offer upsell and cross-sell items on the product page, cart, and checkout. This feature encourages customers to consider additional, complementary products, thereby increasing your sales.
Bulk application of add-on groups: The plugin allows you to create upsell/cross-sell bundles in bulk by applying add-on groups by product category. This feature saves time and ensures consistent marketing across different product categories.
Flexible pricing options for bundles: Product Manager Add-ons lets you create discounted product bundles using flexible pricing options. You can decide the extent of the discount based on your sales strategy, making this a potent tool to incentivize purchases and increase your average order value.
Complex add-ons options: The plugin uses a range of different input fields to offer complex add-on options and upsell products in your bundles. This feature adds another layer of customization and flexibility to your bundling strategy.

Benefits

Product Manager Add-ons offers extensive customization options, enabling you to create bespoke bundles that align with your business objectives. The ability to upsell and cross-sell directly on the product page, cart, and checkout can easily enhance the probability of increased sales. In addition, its bulk application of add-on groups saves time and promotes uniformity across product categories.

The flexible pricing options provided by the plugin enable you to create discounted product bundles, making them more attractive to customers and increasing the likelihood of purchase. Additionally, the plugin’s support for a range of different input fields allows you to offer complex add-ons and upsell products in your bundles, catering to a wider variety of customer needs and preferences.

Pricing

The Product Manager Add-ons plugin by BizSwoop is priced starting at $49 for the annual Basic plan, $89 for the Plus plan and $149 for the Pro plan.

2. Frequently Bought Together by Premmerce

The Frequently Bought Together plugin by Premmerce lets you cross-sell related products as part of a bundle, showcasing them in a dedicated “frequently bought together” section on your product pages. This strategy can be used to encourage customers to purchase multiple items together, increasing your average order value.

Key features

Cross-sell related products as part of a bundle with a dedicated “frequently bought together” section on your product pages.
Bulk-create product bundles by category.
Offer discounts on individual items in each bundle with a clear interface to show customers how much they have saved.

Benefits

The plugin enables you to bulk-create product bundles by category, streamlining the process and saving time. Additionally, it allows you to offer discounts on individual items in each bundle, with a clear interface that shows customers how much they have saved, making the bundle more appealing and increasing the likelihood of purchase.

Drawbacks

The main drawback of Frequently Bought Together is that it doesn’t offer cart or checkout options for product bundles. This means you may miss out on opportunities to upsell or cross-sell products during the checkout process, potentially limiting the effectiveness of your bundling strategy.

Pricing

Frequently Bought Together by Premmerce is available for $49 per year for a single site license.

3. Product Bundles by WooCommerce

The Product Bundles plugin by WooCommerce allows you to offer personalized bundles, giving customers the option to choose which products they want to include. This creates a more tailored shopping experience, increasing customer satisfaction and the likelihood of purchase.

Key features

Offer personalized bundles by enabling customers to choose which products they want to include.
Discount individual items in each bundle or the entire package.
Offer bundles anywhere on your store with shortcodes and WooCommerce’s built-in upsell feature.

Benefits

With this plugin, you can discount individual items in each bundle or apply a discount to the entire package, making the bundles more attractive to customers. It also enables you to offer bundles anywhere on your eCommerce store using shortcodes and WooCommerce’s built-in upsell feature, providing more opportunities to promote your bundles and increase sales.

Pricing

Product Bundles by WooCommerce is available for $49 per year for a single site license.

Tutorial: Creating WooCommerce product bundles with Product Manager Add-ons (step-by-step guide)

There are two methods for creating bundles with the Product Manager Add-ons plugin:

Offering specific bundle products on your product pages by configuring the “Package” settings for an individual product.
Offering add-on options and supplementary products using the “Add-on Groups” feature.

We’ll cover both approaches in this guide.

Method one: Adding package products to individual product pages

This method is more straightforward for bundling products together using Product Manager Add-ons, but it offers fewer customization options.

From your WordPress dashboard, navigate to Products, then select the specific product you want to create a bundle for.
Under the Product data section, go to Linked Products.
Add any products that you want to bundle with the primary product to the Package section.

Creating a package bundle with Product Manager Add-ons

You can also add a package description that will show up on the product page and add required quantity matching (which is good for buy-one-get-one (BOGO) offers).
The package products will now appear on the primary product page with a quantity selector for quick addition to the cart alongside the primary product.

By following these steps, you can easily create product bundles by adding package products to individual product pages. This method is ideal for those looking for a simple way to offer bundled products without the need for extensive customization options.

Method two: Adding add-on options and supplementary products using the add-on groups feature

This method offers more versatility when it comes to creating product bundles, as it enables you to set custom pricing for specific bundle items and create bundles for entire product categories in bulk.

From your WordPress dashboard, navigate to Products > Add-on Groups, then click Add new.
Name your add-on group and choose where it will apply (all product pages, specific product pages (by product or category), cart, or checkout).

Product Manager Add-ons – add new add-on group.

Create your first add-on, including choosing the input field, pricing structure, and display options. Each add-on offers an extra product option that your customers can add to their order.

This could be a supplementary product, an upgrade to the existing product, or a product personalization option, for example. The add-on is bundled with the primary product, and you can set distinct pricing for each add-on option.

Product Manager Add-ons – add-on option settings and management.

Create specific choices for your add-ons, setting the name, price, SKU code, description, etc. This enables you to create selectable options that your customers can add to their product bundle. This is useful in situations where you want to create a bundle with a variable product, and you want your customers to choose which specific variation they want to include.
Repeat the above process to create as many add-ons or options as you want, then save your changes.
Your new add-on group will now appear on your selected product pages, cart page, or checkout page, depending on your chosen options.

Using the add-on groups method in Product Manager Add-ons, you can create more versatile and customizable product bundles that cater to a wide range of customer preferences and needs. This approach is ideal for store owners who want to offer a more personalized shopping experience, increase customer satisfaction, and boost sales.

Create persuasive product bundles with Product Manager Add-ons

Product bundles offer numerous benefits for WooCommerce store owners, including increased sales, higher average order value, and improved customer satisfaction. By creating attractive and tailored bundle offers, you can encourage customers to purchase multiple items together, ultimately enhancing their shopping experience and boosting your store’s revenue.

Among the various plugins available for creating product bundles in WooCommerce, Product Manager Add-ons by BizSwoop stands out as the best choice.

With its comprehensive feature set and user-friendly interface, this plugin allows you to create custom bundles directly from the WooCommerce product editor, offer upsell and cross-sell items on the product page, cart, and checkout, and apply flexible pricing options to make your bundles more appealing to customers.

Furthermore, the plugin’s support for a range of different input fields enables you to offer complex add-on and upsell products in your bundles, catering to a wide variety of customer needs and preferences.

While there may be a slight learning curve for new users, the extensive functionality and customization options provided by Product Manager Add-ons make it an essential tool for any WooCommerce store owner looking to optimize their product bundling strategy.

Don’t miss out on the opportunity to enhance your online store’s performance and increase sales through effective product bundling.

Get started with Product Manager Add-ons today and unlock the full potential of your WooCommerce store.

Tutorial

Creating WooCommerce Product Bundles (Step-by-Step Guide)

What are WooCommerce product bundles?