Since 2016
We started with one observation: digital commerce keeps evolving, but it always has to resolve in the physical world.
When an order is placed online, someone has to print a packing slip. Someone has to prepare the goods. Someone has to notify the customer. Someone has to hand it over. These moments — where the digital becomes physical — are where things break down.
We began with printing, the most fundamental bridge between a digital order and a physical action. Then came point of sale, where physical transactions meet digital inventory. Then pickup and delivery scheduling, customer notifications, order display boards, and B2B pricing. Each product was our answer to the same question asked in a different context: how does the physical world stay in sync with the digital one?
Nearly a decade later, that question is more urgent than ever. AI agents are beginning to place orders autonomously. The volume of digital commerce is accelerating beyond any merchant’s ability to manually bridge it to their physical operations. The gap we identified in 2016 is becoming a chasm — and we’ve spent every year since building the bridge across it.